The business I work for just recently performed some focus groups to identify brand awareness of our website and business in addition to the brands that we carry. Now, I was not necessarily amazed that nobody knew our business name however what did shock me is that just one individual in two focus group sessions, totaling about 20 individuals, could name a brand of window treatments. That business was Hunter Douglas which happens to be the most significant maker of window treatments in the world. They are headquartered in the Netherlands and have annual sales well over 2 billion dollars.
Your logo design plays the most significant function in your brand's interaction. Most people do not invest as much effort and time as they ought to get an expert logo designed for their business. Get a logo style company or employ a private brand identity designer to come up with a professional appearance that you can stick to. Individuals tend to bear in mind images a lot longer than they do the names of the brand names.
Using your fans a method to brand their web browsers with your brand's feel and look provides them a formally sanctioned method to show and share their loyalty. Your consumers' browsers become a frame for your web page, allowing fans to hold you in their thoughts while they browse the web. They can show one another and remain real-time current on any brand-related news.
A low-cost brand stumbles upon as just that-- cheap. And low-cost brand names are identical from the competitors, which suggests your brand name gets left in the dust.
"If you're going to utilize Twitter as a marketing tool, make certain that you use it as a platform to establish powerful brand awareness regarding your small company." Examples of this consist of @DellLounge which offers clients "cutting edge patterns in Music, Movie, Art and Technology." @WholeRecipes tweets the "newest dishes from Whole Foods Market". Having on topic, fascinating tweets will win you followers and client loyalty, but often even wacky, random tweets will end up being popular like those from @Skittles. Among my favorites is, "Tummy button, eh? I simply call it a Skittles holster." On topic? Check. Interesting? Check. Random? Absolutely.
Alex: The first method is by recommendation from a buddy, member of the family or colleague. The other way individuals find a medical specialist is by choosing one that they are 'forced' to use.
Cole: Sounds terrific Alex. I 'd much like to say thanks again for taking time out of your hectic schedule to share this details with us. It's been a brand real eye opener.